For example, KISSmetrics and CrazyEgg follow this pattern they engage above-the-fold for maximum impact and conversion rate optimization.Ģ. Top brands include calls-to-action above-the-fold of their landing pages. In one case, below-the-fold delivered a 220% uptick in the conversion rate. I’ve seen cases where placing the lead gen form and CTA below-the-fold generated a better conversion rate. Split testing is the only effective way to determine whether above- or below-the-fold will perform better for your target audience. With the lead generation form and CTA above-the-fold, you have little convincing to do and little risk for the prospect. Because the fold still exists: the top, middle and below folds hold your online marketing information and each should be tested. How people interact with your site depends on the structure of your fold. It all boils down to user behavior and social proof. Users want a great experience whether they visit your landing page, also known as lead capture page, with their iPhone, iPad, Samsung Tab or PC.Ī study by Nielsen Group found that regardless of screen size, the average difference in how users treat info above- vs. Consequently, screen sizes are constantly changing. In this technological age, we have lots of devices and platforms for accessing web pages and social media. What appears in this space will always influence the user experience. The potential customer sees the information above-the-fold before they scroll down. Check out this landing page created by Lyft below:
Increase size text form field word 2007 software#
There are instances where placing your lead gen form and CTA above-the-fold is necessaryįor example, if your product is a simple software or app, you would use a compelling headline, minimal but persuasive copy, a preview on how the software works and a CTA button. This, in turn, leads to great conversion optimization. When it comes to optimizing a lead generation form, most people know that placing the form above-the-fold usually yield results because the placement instantly draws your visitors’ attention to your CTA. Engagement is initiated above-the-fold-while below-the-fold builds on it. So, placing important elements such as forms, CTA, etc., in this initial real estate will get maximum exposure to potential customers and can help with lead capture. It’s about influence.Įngaged time usually peaks above-the-fold. Follow the steps below and you may see a 672% life like I did.Įverything we do on a landing page is to increase engagement and to get the right people to trust us.
Increase size text form field word 2007 how to#
So let’s dive in and learn how to optimize a lead generation form so that you can capture the majority of visitors to your site. But no matter the strategy, a lead gen form is required. B2B companies are using several lead capture strategies to achieve this. This is the second most important goal of B2B companies: to generate leads. That’s a big challenge for Internet marketers. As you already know, a lead gen form that’s placed on a landing page with offers visitors can’t resist always performs well.īut how do you ensure that your lead generation form is optimized for the user? The gateway between your site and the visitor is the lead generation form, also known as the lead gen form. A SalesForce study found that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.” Answer: By placing a high-converting lead generation form on a landing page.įrom there, you begin to nurture the leads-persuading them to buy your product.
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